First of all, "just behavior" doesn't really mean anything. You're arguing that people should stop trying to describe other people's behavior in certain terms,

First of all, "just behavior" doesn't really mean anything. You're arguing that people should stop trying to describe other people's behavior in certain terms, but I don't see any compelling argument. "I don't like it" isn't compelling. Second, there's nothing wrong with "irrational". If I describe someone's behavior as irrational and I happen to be right, it doesn't automatically mean that I'm criticizing them. I might be, but just the use of that word doesn't automatically imply criticism. Humans don't make completely rational decision all of the time and that's okay. Third, your examples are pretty much a mixed bag. At least three out of those four examples are about irrational decisions -- the first one might be completely rational, because we don't know all the details -- but that's the only characteristic they share. Dealing with an aggressive salesman who manages to convince you to get that new phone is very different from buying a bunch of Steam games because you thought you would like them and there was a bargain on them. That, in turn, is radically different from pouring $1,000 into Magic Cards alongside the time and dedication that go hand in hand with that level of enthusiasm for a hobby. Fourth, spending $60 on a game you ended up not liking is a pretty good motivation for wanting to improve the process in order to avoid repeating the same mistake. Not all process improvements are legislative, of course. The sixty-dollar console game scenario, for example, doesn't deserve a law that decrees that all reviewers should be as critical as Yahtzee ;) It all comes down to whether IAPs are a problem and, if they are, how much of a problem they are and how it can be solved. Personally, I find that the level of manipulation involved in mobile games with IAPs can sometimes be unacceptable [1] and that something should be done about it. [1]: http://www.gamasutra.com/blogs/RaminShokrizade/20130626/194933/The_Top_F2P_Monetization_Tricks.php http://www.gamasutra.com/blogs/RaminShokrizade/20130626/1949...