It's the "Compensation and benefits are reasonable as well, the low cost of living." part. When you pay someone reasonably relative to their immediate environm

It's the "Compensation and benefits are reasonable as well, the low cost of living." part. When you pay someone reasonably relative to their immediate environment what you're really saying is: Hi new hire, we expect you to live here forever because you can't save money to leave to a more expensive city and we value less than your peers in larger markets. What you fail to realize that in order to attract talent to "flyover country" you need to compensate them for being in "flyover country".