> Someone in marketing probably came up with this as a way to get some free publicity Bitcoin comes with essentially none of the consumer protections associate

> Someone in marketing probably came up with this as a way to get some free publicity Bitcoin comes with essentially none of the consumer protections associated with credit card payments[0]. All of those consumer protections represent liabilities to merchants. Similarly, merchants usually bear the costs associated with disputes and/or fraud (depending on how they're resolved, and this depends on the company). Bitcoin offers a great way to process these transactions without any of these risks for the merchants (oftentimes at the cost of shifting those risks onto the customer). So, it's not marketing so much as some higher-up realizing that they can now offload some of their liabilities onto their customers. At this point, why wouldn't they? [0] There are other consumer protections that are independent of payment method, but I'm referring to those specifically.