I think it's probable that someone in marketing created this campaign ... and they're careful to call it a "pilot" in the announcement (so they can pretty easil

I think it's probable that someone in marketing created this campaign ... and they're careful to call it a "pilot" in the announcement (so they can pretty easily back out). On the other hand, if Bitcoin sales are adding to their gross income, why would they get rid of the program? If it's cannibalizing other sales channels, it may not be worth the extra effort.