3 ms·
Probably due to a lot of factors, but the biggest one is likely ad blindness - People just don't notice Ads anymore. It's especially prevalent in kids but it's
by CaveTech 12y ago
Probably due to a lot of factors, but the biggest one is likely ad blindness - People just don't notice Ads anymore. It's especially prevalent in kids but it's probably also taking ground with adults now too.
- wutbrodo 12y agoThis would have nothing to do with the effect shown. Paid clicks (i.e. the number of actual clicks on ads) have been growing rapidly over the same time period. Dropping CPCs are pretty obviously a result of the mix shifting to mobile (particularly since both mobile and desktop CPCs are rising).
- rahimnathwani 12y agoThat would be reflected in CTR rather than CPC.
- chillingeffect 12y ago> ad blindness This is so true. I went to advertise on reddit the other day and was surprised when I realized that the ads I was buying were for the "Sponsored Links" at the TOP OF EVERY PAGE, but I trained myself to not see them 5-6 years ago and hadn't really seen them since. /scratches head.