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My guess is that the clicks are worth less these days for two reasons: 1) The ads are now displayed so prominently that everybody has to notice them. Earlier,
by itry 12y ago
My guess is that the clicks are worth less these days for two reasons:
1) The ads are now displayed so prominently that everybody has to notice them. Earlier, they where less prominent and more clearly marked as ads. So there is probably a shift in demographics. Less dedicated buyers and more people who just stumble upon the ad.
2) On tablets and phones people might a) misclick more and b) surf more without the intend to buy.
- CaveTech 12y agoI'm unsure if misclicks/clicks without intent would drive down the cost of CPC. In the short term, they'd definitely drive up the price. It's possible that lower conversion rates after the click would lead people to put in smaller bids, but I'd say thats unlikely. There's no shortage of people willing to buy ad space with high click throughs.