Shopping experience on amazon seems much better but to counter-argue: 1) incremental sales are gold and 2) I'd say getting a sale actually provides a huge oppor

Shopping experience on amazon seems much better but to counter-argue: 1) incremental sales are gold and 2) I'd say getting a sale actually provides a huge opportunity to cross-sell/engage. I'm guessing this wont do well for mainstream, amazon-style commerce but could find some niches like impulse buys, donations, tickets, etc.