4 ms·

> XBox Live accounts for a large share of Netflix streaming usage Is that an anecdote or is there some data behind it? I would be surprised to hear a majority

by tdicola 12y ago

> XBox Live accounts for a large share of Netflix streaming usage Is that an anecdote or is there some data behind it? I would be surprised to hear a majority of Netflix users are using it from Xbox live accounts since for the longest time it was an extra cost on top of Netflix.

jonnathanson 12y ago
"Is that an anecdote or is there some data behind it? I would be surprised to hear a majority of Netflix users are using it from Xbox live accounts since for the longest time it was an extra cost on top of Netflix." I don't think it was ever a "majority," nor did I state it as such. But historically, it's been a significant percentage. As recently as late 2013, roughly 39% of Netflix streamers did so through a video game console. PS3 and XBox were basically neck-and-neck for their slice of that 39% [1]. The numbers were higher in earlier years, before the advent of smarter TVs and media players. Around the time Microsoft would have been conceiving of XBox Entertainment Studios -- let's call that late 2011 to maybe early 2012 -- XBox had a larger share of Netflix streaming traffic than it does today. And the numbers went the other way, as well: a large percentage of XBox Live users used Netflix, possibly to the threat or exclusion of Microsoft's own channel offerings. [1] Source: NPD Group, as referenced in http://www.huffingtonpost.com/2013/11/13/netflix-redesign_n_4262877.html http://www.huffingtonpost.com/2013/11/13/netflix-redesign_n_...
- gagaga 12y ago
  The Xbox 360 was also the first game console to have a Netflix app. I think MS has released stats stating that over half the time spent on the 360 is streaming video, which is most likely Netflix usage.
sremani 12y ago
Majority of XBL users may be using it and that is what Microsoft observed. I do not have any data to back-up, but in general Netflix is one of the premiere apps that I constantly use on my XBox.

by tdicola 12y ago

jonnathanson 12y ago

"Is that an anecdote or is there some data behind it? I would be surprised to hear a majority of Netflix users are using it from Xbox live accounts since for the longest time it was an extra cost on top of Netflix." I don't think it was ever a "majority," nor did I state it as such. But historically, it's been a significant percentage. As recently as late 2013, roughly 39% of Netflix streamers did so through a video game console. PS3 and XBox were basically neck-and-neck for their slice of that 39% [1]. The numbers were higher in earlier years, before the advent of smarter TVs and media players. Around the time Microsoft would have been conceiving of XBox Entertainment Studios -- let's call that late 2011 to maybe early 2012 -- XBox had a larger share of Netflix streaming traffic than it does today. And the numbers went the other way, as well: a large percentage of XBox Live users used Netflix, possibly to the threat or exclusion of Microsoft's own channel offerings. [1] Source: NPD Group, as referenced in http://www.huffingtonpost.com/2013/11/13/netflix-redesign_n_4262877.html http://www.huffingtonpost.com/2013/11/13/netflix-redesign_n_...

gagaga 12y ago
The Xbox 360 was also the first game console to have a Netflix app. I think MS has released stats stating that over half the time spent on the 360 is streaming video, which is most likely Netflix usage.

sremani 12y ago

Majority of XBL users may be using it and that is what Microsoft observed. I do not have any data to back-up, but in general Netflix is one of the premiere apps that I constantly use on my XBox.