It is true about the ads being their primary source of revenue, I've thought long and hard about the concept but eventually accepted the ads as being necessary

It is true about the ads being their primary source of revenue, I've thought long and hard about the concept but eventually accepted the ads as being necessary to fund the other projects they work on. Their research isn't solely focused on gathering data for ads. If these technologies can be applied to ads then it helps justify large costs because it'll increase revenue, but that is not the sole driving motivator for their moonshots and research. Hopefully the percentage of people who are passionate about futuristic concepts and visionary ideas will rise in the near future. The faster we get to a post-scarcity society the greater chance we, as an intelligent species, will have to survive long-term. Just my 2 cents. I love them as a company and have a huge amount of respect for what they've done and for sticking to their founding principals of transparency and "do no evil" (for the most part, within reason for a company of their size). I know it's pretty subjective and irreverent to bring Apple into any Google debate, the amount of people who put them on a pedestal drives me crazy. Anything I can do to redirect money from going to Apple is a positive thing in my opinion.