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Belong Anywhere – Airbnb's new mark and identity
- apricot13 12y agoIt looks like something rude someone would draw on a bathroom wall.... :S
- visakanv 12y agoI don't find many people who share my view on this, but I think this is a good move and that they should hold their frame. I think the logo is simple and memorable, and it transcends language limitations. The genitalia jokes will persist for a while, but eventually it will probably just mean "Airbnb." I also like the Belong Anywhere idea. I think it's a nice touch of branding, I think it helps them to self-select a certain kind of host and a certain kind of traveller, and that can make all the difference. I'm eager to see how they grow and develop as a cultural force in the world.