"OMG, this service sucks so much, but I like their logo, so I'm going to pay for it!" Nobody actually thinks this way, but I think it's been demonstrated count

"OMG, this service sucks so much, but I like their logo, so I'm going to pay for it!" Nobody actually thinks this way, but I think it's been demonstrated countless times that people respond to branding. I guess the takeaway is that just because it's possible to make something sound silly doesn't mean it doesn't have an impact.