Kind of a lurker here but thought I'd step in since this is where I spend at least 10% of my week. I am in fact proud of our company blog. I do about 80% of the

Kind of a lurker here but thought I'd step in since this is where I spend at least 10% of my week. I am in fact proud of our company blog. I do about 80% of the posts and try to get authority figures in the industry to guest post whenever I can. I honestly started off just because I knew blogging was good for SEO, but now I love blogging and would do it even if no one read my posts. Since the time I started blogging a few years ago, our traffic has SOARED in ways I never thought it would. I focus on writing about general news in the industry as well as theory. As far as best practices: 1. The number 1 rule I stick by is only write posts that I would read myself, and that I am proud of. 2. I try not to newsjack, if I can be one of the first people to write about a piece of news that is going on in the industry I will take that as an opportunity. When that happens the traffic comes pouring in. 3. Although I do a lot of SEO myself, I don't ever worry about stuff like keyword density or other stuff that could drive away readers. We've had dozens of clients and employee hires that have found us through reading our blog.