This bothers me as well. After you've watched something several times on Netflix and then it isn't available, I feel like they've taken something valuable away

This bothers me as well. After you've watched something several times on Netflix and then it isn't available, I feel like they've taken something valuable away from me, even though I never owned it in the first place. But this often results in me buying a physical copy, so I suppose that's a win for the movie studios.