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Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, al
by knowtheory 12y ago
Well, this should go down in the annals of logos which should have gotten some wider impressions before launching.
Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.
- grecy 12y ago> the new logo looks like a vagina. Who cares? Remember all the iPad jokes about sanitary products when it was announced? That obviously didn't hurt the now multi-billion dollar giant the iPad has become.
- knowtheory 12y agoYou do realize that people still find the "iPad" name awkward, right? Just because the device sells doesn't mean the name isn't bad.
- raldi 12y agoHow do they feel about notepads and mousepads and bachelor pads?
- deleted 12y ago[deleted]
- bpdenimy 12y agoHmmm. I'd love to see some data around this. (I don't mean this as snakily as it sounds, surveying some folks about this would make a good blog post, it's sort of an interesting lesson either way).
- hxw 12y agoI can hardly see it when I'm trying too see it. People are reaching.
- zem 12y agoagreed. i'm reminded once again of hein's "dream interpretation (simplified)": DREAM INTERPRETATION Simplified. Everything's either concave or -vex, so whatever you dream will be something with sex.
- collyw 12y agoHuh? I don't think it does, and I have watched my fair share of porn. Looks like an upside down love heart.
- deleted 12y ago[deleted]
- deleted 12y ago[deleted]
- rhizome 12y agoSex sells, after all.
- azinman2 12y agoGlad I wasn't the only one, although for me it wasn't so specific -- it just suggested sexual.
- bellerocky 12y agoI thought the new airbnb logo looked like boobs.
- ollerac 12y agoWhat's wrong with a logo that looks like a vagina? Apple's logo looks like an apple, which isn't really related to their business.
- untog 12y agoIf you were designing a logo, would you make one that looks like a penis?
- CalRobert 12y agoSure. What's wrong with vaginas? Why do we demonize parts of the body?
- untog 12y agoYeah, OK, why do we? I agree. It's silly. Does the rest of America agree? No. Given that this is part of AirBnb transforming to a consumer brand you'd think they'd pay more attention to what their target consumers think. They're a business, after all.
- visakanv 12y ago"Hey, let's rent a place. It costs reasonable, the people seem nice, it's going to be fun." "OMG, no, no we can't. The logo looks like a vagina."
- untog 12y agoWhy yes, you're right, that's exactly how brand perception works.
- dragonwriter 12y agoActually, brand perception usually works in the reverse order of the uphtread description, where negative reaction to branding prevents consideration of the other qualities of the product rather than be considered as a factor of discussion after consideration of those qualities.
- cal2 12y agoI appear to be the only one who thinks it looks like an "A". The loop reminds me of something an airplane would do in the air. I can see the sexual resemblance, but only if I concentrate hard enough on it, then it just goes back to being an "A".
- jcrjcr 12y agoThat was my immediate thought. I don't see how you could see much else in it
- jamesbritt 12y agoLooks like a paperclip to me, even when I was trying to see the vagina.
- panarky 12y agoWhy does everyone assume the innuendo is accidental?
- visakanv 12y agoAgreed. After all, most of us came out of a vagina. There's all sorts of mother/belonging/home insinuations to be made.
- zackliscio 12y agoReminds me of this: http://www.funnyordie.com/articles/c5feb0ce69/graphic-designer-responds-to-craigslist-ad-by-texting-a-series-of-boner-logos http://www.funnyordie.com/articles/c5feb0ce69/graphic-design...
- antr 12y agoIt might look like a vagina, but Airbnb's "new" logo is a blatant copy of Automation Anywhere's logo https://www.automationanywhere.com/ https://www.automationanywhere.com/
- loganu 12y agoExcept, the proportions make Automation's look like a clothespin, and AirBNB's like.... well, a vagina now that someone has pointed it out to me, but that definitely wasn't my first impression.
- MichaelGG 12y agoCertainly that's only good for AirBNB. They'll get free press out of a otherwise non-newsworthy event.
- tokenadult 12y ago"Looks like a vulva" would be a more accurate description. /pedantry off On the other hand, the oldest surviving human art on at least two continents is crude drawings (cruder than the Airbnb logo) of vulvae, so the artistic impulse in this cases is about as old as humankind. (I will be no more willing to rent a room through Airbnb than I was before after seeing today's discussion, and I wasn't very willing before, knowing someone whose reservation was cancelled at the last minute.)