Here in California, libraries are offering bigger selections of e-books on-line, which usually come with two restrictions: limited time of readability on your d

Here in California, libraries are offering bigger selections of e-books on-line, which usually come with two restrictions: limited time of readability on your device, and limited number of copies available (and a waiting list to manage access). Amazon has historically appeared to support these library programs, presumably because they make kindles more appealing to the core "book purchasing" demographic as well. In the near future I hope to have limited access to all these books for free, or unlimited access for $9.99 a month, and the ability to easily switch between the two consumption models. That, for me, would be an easy sell. This is pretty much how i consume Hulu - most of the time, I just want to watch recent episodes of the Daily Show and am satisfied with the free tier. And when I want to get after specific content, I bump up to the paid tier for a bit. I don't understand why "some content is always free" model isn't more popular in the content world. If Netflix offered something like three free movies a month, I would never "cancel" my account. They would get better brand loyalty, better app lock-in, and lower customer churn. Instead, I get annoyed at the always-on subscription model and cycle between subscribed and unsubscribed. Digitization of content changed distribution patterns, which changed pricing patterns, and the combination of both changed consumption patterns. It feels like there is a feedback loop where now it makes sense for pricing and user management (acquisition, retention) strategies to adapt once again, this time to changes in user behavior and consumption patterns.