In the long run their only real hope is to disrupt the Kindle ecosystem with a paid subscription model — a “Beats for books,” if you will. Not sure what "Beats

In the long run their only real hope is to disrupt the Kindle ecosystem with a paid subscription model — a “Beats for books,” if you will. Not sure what "Beats" means in this context - essentially he's talking about Netflix for Books, yes? I'd also love this, not least because most publishers still adamantly refuse to drop DRM and the paid-subscription all-you-can-eat model is pretty much the only one (aside from rental, which isn't going to happen) where I consider DRM to be morally defensible. But I just don't see it happening. We'd just end up with a separate subscription service per publisher/imprint; it's the way they think. It's as if the whole concept of convenience isn't even on their radar.