He got that completely wrong. Enterprise apps won't go thru the regular Apple AppStore. They will be provisioned directly onto iOS devices via https://developer

He got that completely wrong. Enterprise apps won't go thru the regular Apple AppStore. They will be provisioned directly onto iOS devices via https://developer.apple.com/programs/ios/enterprise/ https://developer.apple.com/programs/ios/enterprise/ It's conceivable that, as part of the deal, Apple allows IBM to build their own 'IBM iOS Appstore' to provision these apps to all iOS devices sold by IBM via special provisioning certificates.