Currently in the early stage of such a reorganisation. About a year ago the development team was on a separate floor and communication breakdowns with business

Currently in the early stage of such a reorganisation. About a year ago the development team was on a separate floor and communication breakdowns with business were endemic. Treating marketing like a customer didn't work and worse, they would come up with the ideas and we would implement them. Relocating to the same floor helped and development was more involved with planning and ideas. We have now gone a step further and organised along product lines with each team consisting of a mix of devs and business (account and project managers). There is still a marketing team who are primarily involved with PR, advertising and social media and sit alongside the database/analytics team. Devs still report to the Development Manager while Marketing, Business and Accounts report to their respective managers. Seems to be working so far.