As I understand it, this is Apple focusing on consumer, while leveraging IBM as a strategic partner to service/support the enterprise market. Without IBM, Appl

As I understand it, this is Apple focusing on consumer, while leveraging IBM as a strategic partner to service/support the enterprise market. Without IBM, Apple would have to build up an enterprise sales team or cede that market to Microsoft who has an existing enterprise sales team. So, if this partnership works out it plays to both companies strengths. Finally, Apple has been encroaching on enterprise for years, each iOS update has included enterprise specific features (central management, per app vpn, single sign on to name a few from v7 & 8).