4 ms·
That ad worked because customers at the time associated IBM with the impending corporate monolith. IBM was just the whipping-boy for the larger idea. (Much like
by sjwright 12y ago
That ad worked because customers at the time associated IBM with the impending corporate monolith. IBM was just the whipping-boy for the larger idea. (Much like how today Apple is the whipping-boy for Foxconn manufacturing scandals.)
It became apparent soon after that Microsoft was the real threat to Apple's business model.