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But what does this have to do with the fact that marketing departments can hire engineering talent to work on marketing functions? (Which is the focus of the ar
by hyperliner 12y ago
But what does this have to do with the fact that marketing departments can hire engineering talent to work on marketing functions? (Which is the focus of the article)
- korzun 12y agoMarketing work will often overlap with general engineering work. Landing pages for example require integration with existing software or it's own eco-system. Former is a headache because you will have random engineers getting into your repository and deployment process. Most of the time it will be done at the last second and I can guarantee you will be forced to by pass 'standards' and push out whatever crazy shit they want to launch. Latter will mean you will be wasting time/$ on doing the same thing twice (unless you want to use existing devops to cut a chunk of infrastructure for them, does marketing needs their own devops too? what is the cut off here?).