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This sounds like we need a change in how marketing is approached - you don't need to be an engineer to do A/B testing. I would be more worried that there are si
by josephschmoe 12y ago
This sounds like we need a change in how marketing is approached - you don't need to be an engineer to do A/B testing. I would be more worried that there are simply very few great marketers with an engineering background, due to filtering - and the fact that engineers generally don't have any incentive to go into marketing.
- joshfraser 12y agoWhile it's true that analytical minds aren't exclusive to engineers, knowing how to code makes a big difference in this new world of marketing. Want to create customized ads for each zip code that link to similarly personalized landing pages? Want to track and analyze those results then retarget certain cohorts of users across the web? Understanding how the technology works and being able to implement it yourself will give you a huge advantage.
- larrys 12y ago"makes a big difference in this new world of marketing." What world are you talking about? The startup world? There is a big big world of marketing that exists separate from startups, YC, and venture invested companies. Edit: AKA "the echo chamber"
- hyperliner 12y agoThis is true in general. Knowing "something else than what you are supposed to do" is an advantage. It applies to all functions: engineering, legal, marketing. I always appreciate an engineer who can think in terms if users and business and not just how to for(;p++=q++;); just to impress his or her friends.