Marketing is one, but just fancy websites is not gonna cut it of course. The PR guys at, say a company like Heineken, can spent a lot of money on TV advertisem

Marketing is one, but just fancy websites is not gonna cut it of course. The PR guys at, say a company like Heineken, can spent a lot of money on TV advertisements. It would be great if a bit of that money can be spent on future technological products. Say, a robot that brings you beer on the beach. They have nice PR and the world has spent some more resources on developing technology, rather than cool computer graphics for a clip. Of course, companies are already doing this more and more. Amazon's drones have been more marketing that anything else. I don't complain. Anyway, I diverged.