I don't think this has too much to do with it. The reality is much simpler. Blogs like TC go for mass-appeal. People like reading MG Siegler's fanboy columns o

I don't think this has too much to do with it. The reality is much simpler. Blogs like TC go for mass-appeal. People like reading MG Siegler's fanboy columns on Apple/Facebook products even if they despise Siegler and his opinions. It may fly in the face of logic, but people have shown they like reading dumbed-down articles that are poorly researched with eyeball-grabbing headlines. We may pound our fists in frustration, knowing that the author probably didn't spend five minutes researching the topic they are acting as an authority on, but the reality is that people have voted with their clicks and sharing behavior that this is what they want. They don't want well-researched topics on political issues. For those that do, there are a bevy of niche blogs that will serve their purposes, but make no mistake about it, they are niche because millions of people frankly don't care enough to read about it. Think New York Times vs. Buzzfeed.