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Usually in this case the Marketing folks are no dummies and will spring for an outside hire rather than take the rejects from the IT/Engineering Department. The

by kyllo 12y ago

Usually in this case the Marketing folks are no dummies and will spring for an outside hire rather than take the rejects from the IT/Engineering Department. They are often forced to do this because IT cannot grow fast enough to support the business side, and the business stakeholder cannot get an IT "resource" allocated to their project. So they just go hire their own. But, if the company is actually big enough that Marketing and Engineering have serious problems communicating with each other, perhaps it's time to reorganize into product divisions, so that all the people whose cooperation is needed to perform the daily work to support a given product, are under the same reporting structure, and so that the product team that needs another developer can just hire another developer, rather than having to plead with the IT department to allocate them one.

hyperliner 12y ago
One tweak: sometimes you can solve the problem through establishing the process of decision making and accountability and progress tracking without having to reorg.
dwd 12y ago
Currently in the early stage of such a reorganisation. About a year ago the development team was on a separate floor and communication breakdowns with business were endemic. Treating marketing like a customer didn't work and worse, they would come up with the ideas and we would implement them. Relocating to the same floor helped and development was more involved with planning and ideas. We have now gone a step further and organised along product lines with each team consisting of a mix of devs and business (account and project managers). There is still a marketing team who are primarily involved with PR, advertising and social media and sit alongside the database/analytics team. Devs still report to the Development Manager while Marketing, Business and Accounts report to their respective managers. Seems to be working so far.

by kyllo 12y ago

hyperliner 12y ago

One tweak: sometimes you can solve the problem through establishing the process of decision making and accountability and progress tracking without having to reorg.

dwd 12y ago

Currently in the early stage of such a reorganisation. About a year ago the development team was on a separate floor and communication breakdowns with business were endemic. Treating marketing like a customer didn't work and worse, they would come up with the ideas and we would implement them. Relocating to the same floor helped and development was more involved with planning and ideas. We have now gone a step further and organised along product lines with each team consisting of a mix of devs and business (account and project managers). There is still a marketing team who are primarily involved with PR, advertising and social media and sit alongside the database/analytics team. Devs still report to the Development Manager while Marketing, Business and Accounts report to their respective managers. Seems to be working so far.