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Yours was a knee-jerk reaction. You did not really read my comment. It is not the responsibility of the hospital marketing team to perform a medical procedure.

Yours was a knee-jerk reaction. You did not really read my comment. It is not the responsibility of the hospital marketing team to perform a medical procedure. They do hire surgeons and medical experts to make sure the hospital capabilities are differentiated from other hospitals. It is their job to compete with other hospitals as patients make their selection process for where to go. Going back to out real industry, many orgs in a company can hire, and do hire, technical talent. And this technical talent perform their technical function for the org that hired them.

korzun 12y ago
You can't hire a surgeon if you don't know anything about surgery. In hospitals, marketing teams are mostly outsourced and have no interaction with surgeons. Your idea of them hiring surgeons to audit staff is ridiculous. Laughable even. It's very easy to see the impact of horrible hires in that sector. People die. Technology sector? Not so much. Have fun selling your 'technology' company that has dozen of engineers hired by marketing that lack any sort of leadership or accountability. We are not talking about hiring an office manager or customer service representative. Using your strategy, things will 'work' for a bit but you will pay for it in the long run. Well, not you. The investors and founders will.
- hyperliner 12y ago
  But what does this have to do with the fact that marketing departments can hire engineering talent to work on marketing functions? (Which is the focus of the article)
  - korzun 12y ago
    Marketing work will often overlap with general engineering work. Landing pages for example require integration with existing software or it's own eco-system. Former is a headache because you will have random engineers getting into your repository and deployment process. Most of the time it will be done at the last second and I can guarantee you will be forced to by pass 'standards' and push out whatever crazy shit they want to launch. Latter will mean you will be wasting time/$ on doing the same thing twice (unless you want to use existing devops to cut a chunk of infrastructure for them, does marketing needs their own devops too? what is the cut off here?).

korzun 12y ago

You can't hire a surgeon if you don't know anything about surgery. In hospitals, marketing teams are mostly outsourced and have no interaction with surgeons. Your idea of them hiring surgeons to audit staff is ridiculous. Laughable even. It's very easy to see the impact of horrible hires in that sector. People die. Technology sector? Not so much. Have fun selling your 'technology' company that has dozen of engineers hired by marketing that lack any sort of leadership or accountability. We are not talking about hiring an office manager or customer service representative. Using your strategy, things will 'work' for a bit but you will pay for it in the long run. Well, not you. The investors and founders will.

hyperliner 12y ago
But what does this have to do with the fact that marketing departments can hire engineering talent to work on marketing functions? (Which is the focus of the article)
- korzun 12y ago
  Marketing work will often overlap with general engineering work. Landing pages for example require integration with existing software or it's own eco-system. Former is a headache because you will have random engineers getting into your repository and deployment process. Most of the time it will be done at the last second and I can guarantee you will be forced to by pass 'standards' and push out whatever crazy shit they want to launch. Latter will mean you will be wasting time/$ on doing the same thing twice (unless you want to use existing devops to cut a chunk of infrastructure for them, does marketing needs their own devops too? what is the cut off here?).