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They should have their 'own' engineers but those engineers should be part of core engineering team and allocated by that team. I actually went thought this and
by korzun 12y ago
They should have their 'own' engineers but those engineers should be part of core engineering team and allocated by that team.
I actually went thought this and the company went from doing something cool to doing mediocre stuff you would expect in 2002.
Marketing hires bunch of 'amazing/rockstars' they used to work with. They were basically junior level engineers. Created their own cluster of mediocrity within the company.
Then we hired a weak CTO, the VP of Marketing ran him over; taking over tech with an amazingly weak team of people we would never hire.
TLDR: Don't let people who don't understand technology, run technology.
- hyperliner 12y agoI offer one tweak: what is the value of the CTO in your scenario? Probably nothing. Why is it necessary for engineers to work in a central engineering function? Why not closer to the problem (in this case marketing) where they can be the stars and not just a "shared resource"? The problem with the shared resource model is then that Marketing can just decide to hire outsourced engineers as contractors and then the know-how is not kept in the company.