It doesn't necessarily have to be "b" talent. A more common case is probably young talent. When I first started coding a lot of my projects were marketing orien

It doesn't necessarily have to be "b" talent. A more common case is probably young talent. When I first started coding a lot of my projects were marketing oriented: landing pages, email signup forms and the like. After a few years of doing that I had developed the skills to do more core engineering tasks. Edit to add: not necessarily at the same company. Creating marketing automation applications is a great entry level job that makes your resume more attractive to future employers.