I think a lot of startups already end up devoting a portion of developer resources to marketing related optimizations. I know I've always ended up going this ro

I think a lot of startups already end up devoting a portion of developer resources to marketing related optimizations. I know I've always ended up going this route when marketing needed something to make their jobs simpler or have a way to access data more easily. For a few examples of marketing related things we've recently completed in the pipeline: * Continuous improvement of page event tracking which marketing uses in their decision making * Addition of inbound tracking codes to analyze performance of marketing campaigns * Updated our email templating build system to be marketing friendly; they can update and create email templates on their own without our help. * Created marketing specific KPIs on our administrative panel. * Added in depth reporting of site and user usage. The list really goes on and on. If marketing needs something and it's deemed a high enough priority, it happens.