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I was recently talking to a founder about his small startup. They had initially hired a Marketer to help build audience and publicize their product. But what th
by gerbal 12y ago
I was recently talking to a founder about his small startup. They had initially hired a Marketer to help build audience and publicize their product. But what they discovered is that they weren't ready to have a dedicated Marketer. With only two developers the time needed to support the marketer was detracting from developing the projects. Now he's looking for a Marketing Engineer, someone who can fill the role of marketer, developer, and product engineer. While not be as good at any of these tasks as a dedicated professional, someone who can fill in the cracks is more useful to a new startup.
- austinhutch 12y agoThis is how I generally try and position myself and I think more and more startups will find this type of role valuable, but as of now I don't see many startups that are explicitly looking for this type of early employee.
- gerbal 12y agoI think it's one of those roles startups don't know they need until it's a little too late.
- joshyeager 12y agoWhere are you located? My company is currently working to improve our marketing, and it would help a lot to have someone who can both set marketing strategy and implement it, instead of just one or the other.
- Swizec 12y agoThese are usually called "growth hackers".
- gerbal 12y agoIt's a personal preference, but I think the term "growth hacker" is fairly silly. It sound like an unskilled oncologist.
- drumdance 12y agoPlease excuse the self promotion, but I just posted something about this kind of scenario today: https://news.ycombinator.com/item?id=8038254 https://news.ycombinator.com/item?id=8038254
- hyperliner 12y ago"Developers needed to support the marketer" Pretty bad. developers should be supporting the product and the company. Marketers should be supporting the business and the company.