> we're talking about a technology that (Apple) innovated Let's be clear here -- iBeacon is just Apple's marketing label for work that the Bluetooth SIG did.

> we're talking about a technology that (Apple) innovated Let's be clear here -- iBeacon is just Apple's marketing label for work that the Bluetooth SIG did. Apple innovated nothing here, they simply starting using Bluetooth SIG's proximity profile at https://developer.bluetooth.org/gatt/profiles/Pages/ProfileViewer.aspx?u=org.bluetooth.profile.proximity.xml https://developer.bluetooth.org/gatt/profiles/Pages/ProfileV... and slapped an 'iBeacon' sticker on it. Just like dozens of companies had done before them. Thousands of people were already using this technology, producing and shipping hardware and software, before Apple even thought about jumping into this area. To claim that Apple innovated beacons is a huge stretch. They've popularized them certainly, but they haven't invented or innovated any of the technology involved here (hardware of software)