The app store is certainly starting to move in a different direction. A lot of new games with new models are finding success in the App Store recently. See Fate

The app store is certainly starting to move in a different direction. A lot of new games with new models are finding success in the App Store recently. See Fates Forever, wayword souls, leo's fortune, Threes!, Civ Rev 2, Monster Hunter 4, and monument valley. All are either paid apps or an "ethical" Free to play model. Vainglory and Revolution 60 are example's of games in the pipeline also.