That's how they're selling it but at the end of the day it's just a search engine with some NLP up front to parse the query. The reason why I said that it was

That's how they're selling it but at the end of the day it's just a search engine with some NLP up front to parse the query. The reason why I said that it was a gimmick is because they still partly rely on a rule based system and hand engineered features.