My theory is that products that are designed to provide comfort are more susceptible to scorn because being "tough" makes some people feel good. There obviousl

My theory is that products that are designed to provide comfort are more susceptible to scorn because being "tough" makes some people feel good. There obviously are real technical reasons when choosing between a Snuggie vs a blanket, or a Segway vs a bike, or TaeKwonDo vs Pilates, but I think it's naive to think that: - we choose products/services solely based on rational analysis - our tastes are not affected by our perception of social expectations