I suspect there is a big difference between independent developers, software houses, rapid growth startups and bigger corporations when it comes to making mobil

I suspect there is a big difference between independent developers, software houses, rapid growth startups and bigger corporations when it comes to making mobile apps. The article addresses itself towards startups. I would imagine that growth is more important than selling an app for a price. For a small company selling apps, selling apps would be their income. The article focuses on the money, but argues about the pain points and technology bubble, which isn't a compelling argument when $3.99 apps do sell better.