Advice from someone who has thought about the problem but doesn't necessarily have any clue what he's talking about: First, spend some time Googling "color and

Advice from someone who has thought about the problem but doesn't necessarily have any clue what he's talking about: First, spend some time Googling "color and emotions" and "color and behavior". Think about how you want the customer to react to the brand. Next, I would consider A/B testing it. :-) I'm guessing that's not a good option in your case, but I thought I'd throw it out there anyway.