What you're looking at is a fake blog or "flog" and the FTC in the US is starting to zero in on this type of testimonial. http://www.shoemoney.com/2009/03/26/b

What you're looking at is a fake blog or "flog" and the FTC in the US is starting to zero in on this type of testimonial. http://www.shoemoney.com/2009/03/26/bullshit-acai-berry-weightloss-blogs-under-fire-from-ftc/ http://www.shoemoney.com/2009/03/26/bullshit-acai-berry-weig... Not to mention the lawsuit and Oprah and "Dr. Oz" have taken against diet supplement makers for using their names without permission. The Obama Administration has also targeted flogs that used the president's name to hook people into "stimulus" check scams. http://www.financialreflections.com/beware-of-economic-stimulus-scams/847 http://www.financialreflections.com/beware-of-economic-stimu... The flogs may go away eventually, but these sort of scams all rely on one thing: the ability to hook a consumer into a regular billing agreement while making it look like they are making a one time purchase+. Ringtones, diet pills, teeth whitening, government grant searches and more rely on that to make huge profits. + or enough consumers learning how to spot that type of scam (i.e. reading the fine print).