For an alternate POV, see: http://startuplessonslearned.blogspot.com/2009/08/steve-jobs-method.html http://startuplessonslearned.blogspot.com/2009/08/steve-job

For an alternate POV, see: http://startuplessonslearned.blogspot.com/2009/08/steve-jobs-method.html http://startuplessonslearned.blogspot.com/2009/08/steve-jobs... In particular, Jobs is quoted as saying "It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do."