This is basically content free - so he used the web to advertise? What, did he post it on reddit or something? And what point are they trying to make? That the

This is basically content free - so he used the web to advertise? What, did he post it on reddit or something? And what point are they trying to make? That the internet advertising model is better than the traditional model? Kind of hard to prove that with a sample size of two. As I understand it, both the internet ad model and the traditional ad model can work, and each has advantages and disadvantages, to wit: If you would rather spend your time writing books and focussing on your real career than on advertising, and have the money to do it, the traditional model works. If you like doing things yourself and are on the bleeding edge of internet hipness (which, btw, is a full time job on its own), the internet ad model works. Both models are subject to failure if they aren't executed properly, and, far more likely, if the whim of the masses decides not to favor them for reasons totally beyond their control. The new advertising model isn't a replacement for the old one, it's just another tool in a toolbox. Sometimes its right for the job, sometimes it isn't.