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The Economist's subscriptions are growing and their online offering is apparently profitable. Their strategy is simple: assume the reader is smart, write well a
by cgh 12y ago
The Economist's subscriptions are growing and their online offering is apparently profitable. Their strategy is simple: assume the reader is smart, write well and use appropriate humour.
- selectodude 12y agoThey're profitable because it's an expensive magazine read almost exclusively by high net worth individuals. Their subscription numbers are sub 2 million worldwide.
- marincounty 12y agoYea, I agree--
- cgh 12y agoCorrect. I don't understand your point though. Mine was that they are a profitable news source with a discernable strategy.
- deleted 12y ago[deleted]
- hkmurakami 12y agohow many papers can survive with that strategy though? Our family has subscriptions to the WSJ and Economist, but we have no plans to subscribe to either the NYT, SFC, or the Post. If this is the only demographic that can be profitably targeted with this strategy, then only a few can survive.