Try an explanation that doesn't make you sound like a marketing drone. "social services startup" -> "company" "end users" -> "people" "indexes into an easy to

Try an explanation that doesn't make you sound like a marketing drone. "social services startup" -> "company" "end users" -> "people" "indexes into an easy to find format" -> "helps find" "I work for a company that helps people find mental health service providers" Then a couple sentences about how the existing tools fail and how you're trying to improve them.