Remember that the campaign page itself is only half of the story. Kickstarter projects depend a great deal on publicity, word-of-mouth, media mentions, and vira

Remember that the campaign page itself is only half of the story. Kickstarter projects depend a great deal on publicity, word-of-mouth, media mentions, and virality. And these things tend to have a snowball effect, so it can be feast-or-famine. Often a creator is scrambling to get the campaign page finished up to the last minute, and doesn't have time to even think much about publicity or marketing. But your media campaign is just as important as your product details.