Threes is a wildly successful game in it's own right, an Apple design award winner, currently 21 on the top paid Overall app store list, and at one point was in

Threes is a wildly successful game in it's own right, an Apple design award winner, currently 21 on the top paid Overall app store list, and at one point was in the top 5 in the top paid list. A lot of those users that half bought likely have never heard of 2048. This a good example of selection basis in affect. 2048 was wildly popular on HN but I have rarely seen it mentioned on other media sites, even mobile gaming focused outlets.