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Ice cream glove - a product that fixes a minor problem that very few people have very rarely. Snuggie (or the Slanket for the upper crust) - a product that fix
by joshu 17y ago
Ice cream glove - a product that fixes a minor problem that very few people have very rarely.
Snuggie (or the Slanket for the upper crust) - a product that fixes a problem that cold people have while watching television. Probably advertised to them while they're watching television too.
Really can't tell the difference?
- Legion 17y agoExactly. Being cold is an ongoing problem. Getting ice cream on my hands is something I fix by pulling out a wet nap or running my hands under the nearest source of water. No one would carry around a bulky glove to avoid 10 seconds of inconvenience. People most certainly will buy a better blanket to avoid freezing their butt off all night. They're only comparable if you really put absolutely no thought into the problems they "solve".
- johnrob 17y agoYou only know the Snuggie is for watching TV in hindsight - because customers told us. I think it's a tough call when both products are still the idea phase.
- eries 17y agoWell said. I think part of the reason entrepreneurship is so hard is that we are really good at after-the-fact rationalization.