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A few things jump out at me: * The newer one just looks better - it's got a bit of retro car feel as compared to the first one that kind of looks tacky. * The
by fencepost 12y ago
A few things jump out at me:
* The newer one just looks better - it's got a bit of retro car feel as compared to the first one that kind of looks tacky.
* The pictures of the items/rewards at various levels are better on the new one
* The new one is coming out in summer, when people think about using coolers - they may see this, then go out somewhere and think "hey, that would be nice to have" then go back it. That isn't happening in December, he's not catering to the ice fishing crowd.
* (edit to add) And he put in a $20 cheaper Early Bird level (twice!) that probably helped a lot with building momentum.
- graffitici 12y agoGreat points! Here's another interesting point I read in an article. He says the leveraged the backers from the first campaign to get early support for the second one. This makes a lot of sense. He raised $100K from 250 people in a month. If he could then get all of these people to sign up on the first few days of the new project, that can give the impression that this is a really hot project. That, combined with the points you mentioned about the price (for the previous backers!), and the timing probably did it.