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> When Lockitron’s crowdfunding campaign rocketed beyond all expectations, one of our close advisors from the software world asked us why we couldn’t iterate Lo
by etsept 12y ago
> When Lockitron’s crowdfunding campaign rocketed beyond all expectations, one of our close advisors from the software world asked us why we couldn’t iterate Lockitron in batches. “Ship 1,000 units, pause, and learn from what users wanted in the hardware, then build another 1,000.” With limited resources, this simply isn’t possible; each Lockitron prototype was a $3,000-5,000 investment.
I feel like I'm not understanding this passage.
Is he saying iterating in batches of 1,000 is impossible because it would add $3-5 cost to a product that they sell for $179?
- bravo22 12y agoI think that's what he is saying but I disagree with his numbers. For 10 units machining plastic costs a lot of money. But you wouldn't do that for 1000 prototypes. You would use something like vacuum casting to make the housings and the gears are made from blanks and machined. It might cost you at WORST ~$300 (likely a lot less) for the 1,000 units.
- deleted 12y ago[deleted]