Shows my bias as a researcher. Seems even better to market in this direction and against cabs. Give discounts for Ubers called from bars/clubs during nightlife

Shows my bias as a researcher. Seems even better to market in this direction and against cabs. Give discounts for Ubers called from bars/clubs during nightlife hours. Team up with MADD. Give friends/bartenders a way to enter an address on an Uber they call for someone else. Even a way to "make Uber your designated driver" before the night begins.