Normally you put these kind of things in a contract beforehand. Nobody signs here anything in Holland without wanting to have some kind of exclusivity... The ga

Normally you put these kind of things in a contract beforehand. Nobody signs here anything in Holland without wanting to have some kind of exclusivity... The game is to get such a contract so they don't benefit direct competition and you have a valuable business model that can operate horizontally over the entire market. Exclusivity for the entire market (all niches, at all times, in all product forms) is extremely expensive, so they never want that. :-) It's even possible to come up with revenue from the SaaS offering feeding back to them thanks to them being one of your first customers in a pilot. That all being said, I don't know the specifics of your contract and your relationship with your clients or verbal agreements of people in your company with this client.