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It's symptomatic of the industry. "Startups" are created by kids barely out of (or still in) college, with little real-world business experience, so they create
by beat 12y ago
It's symptomatic of the industry. "Startups" are created by kids barely out of (or still in) college, with little real-world business experience, so they create what they understand - like photo sharing for drunken hookups. And investors are there to play on them, like lottery tickets for multimillionaires, just in case it's the next Snapchat or something. Hmm, has Snapchat found a revenue model yet?
- micmac99 12y ago+1 Branding is critical for any business. The "startup" industry needs to get that. I'm not convinced that it (as a whole) does. And that fact is both encouraging and shocking. Job security for me as a design/branding professional.
- beat 12y agoI don't think of this as a branding problem. I think it's a business model problem. Why another social sharing app? How does this make money or compete in a viciously crowded field against billion-dollar giants?