I think the key here is that the CEO of EA (or whoever at EA decides these things) does just that: "Create a new Fifa game that dramatically increases how easy

I think the key here is that the CEO of EA (or whoever at EA decides these things) does just that: "Create a new Fifa game that dramatically increases how easy it is for people to control players around the field." Then suddenly different division of programmers and designers go off and have meetings, decide details and over a year or so put together the next version which is then beta test it with the stakeholders. When we have AI, why should we expect it to be so different? Just because the search space is vast, doesn't mean that it is impossible to find a solution, it just means that there is a vast solution space as well.